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Privacy Policy

 

HEARTBEAT MARKETING® takes your privacy seriously and is sensitive to potential concerns about how we use the personal information we collect from and about you.  In addition to this Privacy Policy, we have internal policies and practices designed to keep your personal information secure and to ensure that information about you is only used consistent with this Privacy Policy.  We actively apply principles of privacy by design and have a privacy team that is committed to helping to ensure that your personal information is safe and is handled properly.

This Privacy Policy describes how we collect, use, process, and disclose personal information of consumers. This Privacy Policy applies to Heartbeat Marketing.com, as well as Heartbeat Marketing’s subsidiaries and affiliates.

The scope of this Privacy Policy covers both your use of the Heartbeat Marketing.com website and any other ways in which you may interact with Heartbeat Marketing, such as when you speak to us on the phone.  It also describes the choices available to you regarding our use of your personal information.   

This Privacy Policy is incorporated into our Terms of Use and Terms of Service, and therefore governs your use of Heartbeat Marketing’s services. By using Heartbeat Marketing’s services, you accept the terms of this Privacy Policy. If you have questions or concerns about the Privacy Policy, or would like to exercise any of your rights around how data about you is used, you can let us know at customercare@heartbeatmarketing.net

Heartbeat Marketing.com  Alternatively, you may contact Customer Care at customercare@heartbeatmarketing.net   If you are a consumer with a disability and are having trouble accessing this Privacy Policy, you may request to receive this Privacy Policy by emailing customercare@heartbeatmarketing.net.

Please Note: This Privacy Policy does not cover information that you may provide in connection with your use of Heartbeat Marketing’s Identity Protection or Business Data Protection services.  Instead, the information that you provide in connection with those services is governed by the Experian Privacy Policy, as described at the time of activation. 

 

Information We Collect About Consumers

 

In this section of the Privacy Policy, we explain what types of Personal Information we may collect about consumers.  The Personal Information collected depends on the type of interaction we have with a consumer (such as calling, visiting our website, or using one of our mobile apps), the types of products a consumer considers or purchases, and what information HEARTBEAT MARKETING’s customers choose to share with us.  This section includes all of the information that we may collect about consumers, but we will rarely collect all of these types of information about any single person. 

As used in this Privacy Policy, Personal Information means information that relates, and is capable of being linked, to a particular person.  It does not include de-identified or aggregate information. 

HEARTBEAT MARKETING® potentially collects the following categories of information about consumers, some of which may be collected or maintained in a manner such that it can be considered Personal Information:

Identifiers: Examples of the types of identifiers that HEARTBEAT MARKETING® may collect include real names, nicknames, postal addresses, online identifiers, Internet Protocol addresses (“IP addresses”), and email addresses.     

Other types of information:  Examples of other types of information include telephone number, address, and payment information.  It also includes additional information provided to HEARTBEAT MARKETING® directly by you, such as when you complete a questionnaire, answer a survey, or receive a consultation. This category includes information identified as Personal Information in the Texas Business and Commerce Code, Title 11. Personal Identify Information.

Characteristics protected under some laws: Examples of the types of characteristics that HEARTBEAT MARKETING® may collect include age and/or veteran or military status.

Commercial information: Examples of the types of commercial information that HEARTBEAT MARKETING® may collect includes address of business property that the consumer may be considering buying or selling. `

Internet information: Examples of the types of internet or other electronic network activity information that HEARTBEAT MARKETING® may collect includes browsing history, search history, information about the device the consumer is using to access our website or applications, and information regarding a consumer’s interaction with Heartbeat Marketing’s or our partners’ websites, applications, or advertisements.  We may also collect information from visitors to our website such as browser settings, operating systems, referring/exit pages, and clickstream data.  When we send you an email, HEARTBEAT MARKETING® may also collect information, including about how you interact with that email.

Geolocation information: HEARTBEAT MARKETING® may collect information about where a consumer resides or is otherwise located.

 

Audio and visual information: HEARTBEAT MARKETING® may make audio recordings of calls with consumers.  We may make visual recordings of consumers while conducting online meetings through a service such as Zoom.  We may also collect visual images of consumers when they are provided to us in connection with a service we have delivered, such as in providing a consumer with service and the consumer wishes to extend a visual customer testimonial.  

 

Professional and employment-related information: It is not the intent of HEARTBEAT MARKETING® to collect any types of professional and employment-related information.  Only if a consumer shares information throughout an agreement would such information be known to HEARTBEAT MARKETING®.

We do not collect biometric or education information that is maintained by an educational institution or party acting on an educational institution’s behalf.  We also do not collect inferences about consumers, although as described below, we may internally create inferences based on the information that we do collect.

 

Where We Collect Information About Consumers.

 

Consumers:  The vast majority of the information that HEARTBEAT MARKETING® collects comes directly or indirectly from the consumer that it relates to.  Information that is collected directly from you is information that you provide when you complete a form online, use a chat feature, or speak to us on the phone.  We may also collect information indirectly about you when you interact with our website, through the use of cookies and other tracking technologies.  Indirect collection is described in more detail in the section below called “How HEARTBEAT MARKETING® Uses Cookies and Similar Technologies.”

Related Consumers: We may collect information about you from someone you know.  For instance, if you own a property with someone else, we may collect that information in order to perform research on your behalf.

Employers: We would not collect any of your employer information.  Any of this information would only be obtained and provided by the consumer during the course of the consulting engagement.

Service Providers: We may collect information about you from our Service Providers.  As used in this Privacy Policy, Service Providers means entities that HEARTBEAT MARKETING® has contracted with to provide us with services to help fulfill our business needs.  An example of the type of information that we may receive from a Service Provider is tax information about a property you own or are interested in owning.

Professionals (including Licensed Agents and other Professionals): We may collect information about you from the independent professionals with whom you may schedule a consult with through our services or other product offerings.  An example of the type of information that we may receive from these professionals includes the fact that a consultation has occurred.  While we cannot control what information licensed agents share with us, HEARTBEAT MARKETING® does not intend to collect any information from licensed agents where the collection would result in a waiver of the confidential information practices.

Business Partners and Affiliates:  We may collect information about you from our business partners and affiliates.  An example of the type of information that we may receive from business partners and affiliates is information about the product you purchased from them after you indicated an interest in an offer that HEARTBEAT MARKETING® presented to you. 

Publicly/Commercially Available Information:  We may collect information related to you from publicly available sources of information, including tax records, county records, or real estate information systems. commercially available sources of consumer information.  Examples of the type of information we may collect from publicly available sources are tax information, mortgage information, or title information.

Unrelated Parties:  We may receive information related to you from people and entities with whom HEARTBEAT MARKETING® does not have a direct relationship.  An example of the type of information that we may receive

How We Use the Information We Collect About Consumers.

In this section of the Privacy Policy, we explain our commercial and business purposes for collecting information about consumers.  HEARTBEAT MARKETING® uses the information that it has collected about consumers, for the purposes listed below.  In some instances, we may combine information that we have collected from multiple sources in order to fulfill these purposes.  HEARTBEAT MARKETING® potentially uses each category of information that we collect for each of these purposes.

If, in the future, HEARTBEAT MARKETING® wishes to use information about you in a manner that is not consistent with the purposes outlined below, we will seek your consent prior to the expanded use if and where we are legally required to do so.    

 

Providing Products and Services:  HEARTBEAT MARKETING® collects information for the purpose of providing products and services.  We may also use information to respond to inquiries from potential customers who are interested in learning more about our products and services.  Examples of the types of uses of consumer information for these purposes include producing and delivering documents purchased by consumers, administering the HEARTBEAT MARKETING® website, and displaying content based on consumer preferences.

 

Security:  HEARTBEAT MARKETING® collects information for the purpose of ensuring that we maintain appropriate security over computer networks and our physical facilities.  We may also collect information for the purposes of detecting fraud or other suspicious activities.

Meeting Legal Requirements:  HEARTBEAT MARKETING® collects information in order to meet our legal obligations to professionally consult with our clients.  These obligations may include confidentiality agreements and non-disclosure agreements we may have with our clients.

Marketing:  HEARTBEAT MARKETING® collects information for use in marketing to current and prospective customers.  More information about how you can control the marketing you receive from HEARTBEAT MARKETING® is located in the sections “How HEARTBEAT MARKETING® Uses Cookies and Similar Technologies” and “How You Can Control The Information HEARTBEAT MARKETING® May Have About You.”

Product Development: HEARTBEAT MARKETING® collects information for use in improving our existing products and developing new products.

Analytics:  HEARTBEAT MARKETING® collects information for use in performing various types of analytics.  For example, HEARTBEAT MARKETING® uses information to analyze how visitors interact with our website, where visitors to our website arrive from and exit to and gaining insights into the types of consumers that may be interested in our products and services.  We may also use information to develop inferences from the information we collect regarding consumer preferences, characteristics, predispositions, behaviors, and attitudes.

Operational Purposes:  HEARTBEAT MARKETING® collects information for use for our operational purposes, and the operational purposes of our service providers and business partners.  For instance, HEARTBEAT MARKETING® may use information for maintaining our website and other infrastructure, training and quality assurance, for conducting surveys or sweepstakes, to promote our brand, and to use in connection with our relationships with service providers and business partners.

Sharing with Business Partners:  HEARTBEAT MARKETING® collects information in order to provide business partners’ information in connection with consumers who have either expressed interest in hearing from the business partner or who have purchased a bundled product through HEARTBEAT MARKETING®.

Financial Reporting:  HEARTBEAT MARKETING® collects information for use in various types of financial reporting and other similar internal uses.  Examples of the types of financial reporting that HEARTBEAT MARKETING® may use consumer information in connection with are internal budgets and projections, calculation of compensation, and reporting to investors.

Business Transfers: If HEARTBEAT MARKETING® undertakes or is involved in any merger, acquisition, reorganization, sale of assets, bankruptcy, or insolvency event, then we may sell, transfer or share some or all of our assets, including information related to consumers in connection with the transaction or in contemplation of the transaction (such as conducting due diligence).  If such an event occurs, your information may be treated like any other HEARTBEAT MARKETING® asset and sold, transferred, or shared with third parties, or used in ways not contemplated or permitted under this Privacy Policy. In this case, you will be notified via email and/or a prominent notice on our site of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information. 

In addition to the purposes listed above, HEARTBEAT MARKETING® may also use de-identified or aggregate data that is not capable of being linked to any individual consumer for additional purposes not listed above.

 

How We Share Consumer Information and Who We Share It With.

 

In this section of the Privacy Policy, we explain who we share consumer information with and under which circumstances we may do so.  To learn more about which categories of information are shared with which third parties, please refer to the chart in the section below entitled Summary of Heartbeat Marketing’s Practices Regarding Consumer Information.

Service Providers: HEARTBEAT MARKETING® may share information about consumers with Service Providers who assist us with completing the business purposes outlined in the “How We Use the Information We Collect About Consumers” section.  These companies are not authorized to use the information we share with them for any other purpose other than providing services to HEARTBEAT MARKETING® or to you.

Professionals (including Licensed Agents and other Professionals): HEARTBEAT MARKETING® may share consumer information with the independent professionals that can be accessed through products such as our care plans. 

Business Partners and Affiliates: HEARTBEAT MARKETING® may share information with business partners and affiliates in limited circumstances.  These include:

  • If you express interest in an offer made by a business partner, we may provide information about you in connection with the offer you have selected.  If you later decide to opt-out from allowing HEARTBEAT MARKETING® to share your information with business partners for their marketing purposes, you may do so by contacting Customer Care at  customercare@heartbeatmarketing.net.  To the extent that HEARTBEAT MARKETING® has already shared your information prior to your decision to opt-out, you may opt out from future marketing by contacting our business partners directly.
     

  • When you purchase a product from us that is bundled with a product offered by one of our business partners, we will share information about you with those business partners so that they can provide you with the product or services included with your purchase.  These companies are not authorized to use the information we share with them about you for their own marketing purposes without first asking for your permission.

Employers: HEARTBEAT MARKETING® will not share employer information nor should collect employer information.  Any knowledge that is acquired by a HEARTBEAT MARKETING® consultant Advisor would have been received from the consumer in general interactions.

Related Consumers: In limited circumstances, we may provide information about you to someone you know.  For instance, we may provide information connected to your account with HEARTBEAT MARKETING® to your authorized contacts. 

Government Entities:  HEARTBEAT MARKETING® will not knowingly share information with Government Entities. Any knowledge that is acquired by a HEARTBEAT MARKETING® consultant Advisor would have been received from the consumer in general interactions.

In addition to the circumstances listed above, HEARTBEAT MARKETING® may also share de-identified or aggregate data that is not capable of being linked to any individual consumer with additional entities not listed above.

Summary of Heartbeat Marketing’s Practices Regarding Consumer Information.

 

The following chart summarizes where HEARTBEAT MARKETING® collects each category of information listed above, and how HEARTBEAT MARKETING® shares each category of data.  HEARTBEAT MARKETING® may use each of the categories of information collected for the purposes described in the section above, entitled “How We Use the Information We Collect About Consumers.​

Category of Information

Where We Collect the Information

Who We Share the Information With

Identifiers

Consumers, Public Information, real estate information systems.

Service Providers, Professionals, Business Partners  

Other

Consumers, Public Information, real estate information systems.

Service Providers, Professionals, Business Partners  

Protected Characteristics

Consumers, Public Information, real estate information systems.

Service Providers, Professionals, Business Partners  

Commercial

Consumers, Public Information, real estate information systems.

Service Providers, Professionals, Business Partners  

Internet

Consumers, Public Information, real estate information systems.

Service Providers, Professionals, Business Partners, Required by Law

Geolocation

Consumers, Public Information, real estate information systems.

Service Providers, Professionals, Business Partners, Required by Law

Audio/visual

Consumers

Service Providers, Professionals, Business Partners, Required by Law

Professional/employment

Consumers

Service Providers, Professionals, Business Partners, Required by Law

How HEARTBEAT MARKETING® Uses Cookies and Similar Technologies.

This section expands on how HEARTBEAT MARKETING® uses internet technologies, such as cookies, to collect information about consumers.

Cookies.  HEARTBEAT MARKETING® and its partners may use the standard cookie feature of major browser applications and third-party service providers, including Google Analytics features (Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration and Google Analytics Demographics and Interest Reporting), or employ internally developed cookies and tracking codes, that allow HEARTBEAT MARKETING® to store a small piece of data on a visitor's computer, or any other device a visitor uses to access our website, about his or her visit to the website or use of other plug-ins exchanging information with Heartbeat Marketing.  We also use similar technologies, such as JavaScripts or ETags, to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole.    You can remove persistent cookies by following directions provided in your Internet browser’s “help” directory.  

 

You may also control which cookies are placed on your browser when you visit Heartbeat Marketing’s website through our cookie preference center. If you reject cookies, you may still use our site, but your ability to use some areas of our site, such order forms, will be limited.

My options

Web Beacons.  We employ a software technology called clear gifs (a.k.a. web beacons), that help us track referrals from our partners and affiliates and better manage content on our website.  Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users.  In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.

 

3rd Party Tracking.  The use of tracking technologies by our service providers, technology partners or other 3rd party assets (such as social media links) on the site is not covered by our Privacy Policy.  These 3rd parties may use cookies, clear gifs, images, and scripts to help them better manage their content on our site.   We do not have access or control over these technologies.  

 

Partner and Affiliate Tracking. Our partners and affiliates, including Google Analytics (Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics and Interest Reporting), may use cookies and web beacons to collect information about your activities on this and other websites to provide you targeted advertising based upon your interests. This means that these partners and affiliates may show our ads on sites across the Internet based upon your previous visits to our website. Together with our partners and affiliates, we may use these cookies and web beacons to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to your visits to our site. 

If you would like to learn more or opt out of receiving online display advertising tailored to your interests, please visit the Networking Advertising Initiative at www.networkadvertising.org/managing/opt_out.asp or the Digital Advertising Alliance at http://aboutads.info/choices.  If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here.  Please note this does not opt you out of being served advertising.  You will continue to receive generic ads. If you delete your cookies, use a different browser, or buy a new computer, you will need to renew your online display advertising opt-out choice. You may also learn more about how Google Analytics uses your information by visiting Google’s page How Google Uses Information From Sites or Apps That Use Our Service.  You may also visit Google Analytics’ Ads Settings to opt out of Google’s use of cookies and customize Google Display Network ads, and Google Analytics’ Opt Out Browser Add-on for the web.

 

Third Party Links

 

Third-Party Websites. HEARTBEAT MARKETING® may maintain links to other websites and other websites may maintain links to Heartbeat Marketing’s websites. This Privacy Policy applies only to Heartbeat Marketing.com and not to other websites accessible from HEARTBEAT MARKETING® or that you use to access Heartbeat Marketing, each of which may have privacy policies materially different from this Privacy Policy If you visit other websites, HEARTBEAT MARKETING® is not responsible for the privacy practices or content of those sites. It is your responsibility to review the privacy policies of non-HEARTBEAT MARKETING® websites to confirm that you understand and agree with them.

Social Media Widgets. Our website includes social media features, such as the Facebook “like” button and widgets, such as the “Share this” button or interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the company providing it.

 

How You Can Control The Information HEARTBEAT MARKETING® May Have About You.

This section describes how you can access and control the information that HEARTBEAT MARKETING® may have about you.  It applies to all consumers worldwide, including individuals who have purchased from HEARTBEAT MARKETING® or who believe that information about them may have been provided to us by a third party.  Depending on where you reside, you may have additional rights beyond what is described in this section.   

Confirmation of Possession of Information Related to You.  Upon a verified request, and subject to the privacy interests of others and technical limitations, HEARTBEAT MARKETING® will provide you with information about whether we hold any information related to you. At Heartbeat Marketing’s sole discretion, unless otherwise required by law, we may in some instances correct or delete information upon a verified request.  Please note, however, that in certain circumstances we may be required by law to retain your Personal Information or may need to retain your Personal Information in order to continue providing a product or service to you or another customer.

If you would like to submit a request about your data, you may do so by sending an email of such request to customercare@heartbeatmarketing.net 

User and Authorized Contact Access to Order Information. HEARTBEAT MARKETING® will give you, or anyone listed as an authorized contact for your account, information about your order. This may include information about the nature and status of your order, information you provided to process your order, payment information, and contact information. If you want someone to have access to your order, you must list him or her as an authorized contact or they may not obtain information. You can confirm who is listed as an authorized contact for your account, add new authorized contacts, or remove authorized contacts by clicking first on "My Account", and then on "Account Information". We may send a confirmation email to your authorized contact(s), alerting them that they have been added as an authorized contact. For some products, we may provide information about your order to other individuals named in the order, such as executors named in a last will. For product-specific information about who may request information about your order, please contact customercare@heartbeatmarketing.net.

Opting Out of Email.  We send promotional emails and newsletters from time to time to consumers who have provided us with their email address or whose email addresses we have obtained through other sources.  You can opt-out of promotional communications by using the “Unsubscribe” link and following the unsubscribe instructions in an email you receive from us or by emailing us at customercare@heartbeatmarketing.net.  We may also send service-related or transactional communications, which are not promotional.  Generally, you may not opt-out of these communications.  If you do not wish to receive service-related communications, you may terminate your account by contacting us at customercare@heartbeatmarketing.net.

Opting Out of Marketing Calls.  If you wish to be placed on Heartbeat Marketing’s internal “Do Not Call,” you can tell us either while speaking to us on the phone or by emailing us at customercare@heartbeatmarketing.net.

Opting Out of SMS/Text Messages.  If you wish to stop receiving SMS or text messages from HEARTBEAT MARKETING® you can let us know by replying STOP to any SMS/text that you receive from us.  You may also let us know by emailing or calling us at customercare@heartbeatmarketing.net.

Data Retention. At minimum, we will retain your information for as long as needed to provide you services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.  HEARTBEAT MARKETING® may maintain some or all of this data in its archives even after it has been removed from the Site.

 

Information Processed On Behalf of Third Parties

 

In some instances, HEARTBEAT MARKETING® may process Personal Information on behalf of third-party affiliates.  HEARTBEAT MARKETING® acknowledges that in these instances, you have the right to access your Personal Information.  Where HEARTBEAT MARKETING® has no direct relationship with the individuals whose Personal Information it processes, individuals seeking access, or seeking to correct, amend, or delete inaccurate data, should direct their inquiry to the third-party affiliate (the data controller). 

 

How Secure Is the Personal Information We Collect?

 

Our Commitment to Data Security. We strive to make certain that our servers and connections incorporate the latest encryption and security devices. We have implemented physical, electronic, and managerial procedures to safeguard and secure the information we collect. Credit card and Personal Information are transmitted by secure servers (TLS). Documents are delivered to you via UPS or similar delivery services, the United States Postal Service, or electronically, including through online storage platforms or email. Unfortunately, no data transmission is guaranteed to be 100% secure and we therefore cannot guarantee the security of information you transmit to or from our website or through the use of our services, and you provide this information at your own risk. ACCORDINGLY, WE DISCLAIM LIABILITY FOR THE THEFT, LOSS, OR INTERCEPTION OF, OR UNAUTHORIZED ACCESS OR DAMAGE TO, YOUR DATA OR COMMUNICATIONS BY USING OUR WEBSITE AND OUR SERVICES. YOU ACKNOWLEDGE THAT YOU UNDERSTAND AND ASSUME THESE RISKS.

IF YOU BELIEVE YOUR PRIVACY HAS BEEN BREACHED PLEASE CONTACT US IMMEDIATELY at

972-729-9770

Enforcement. We periodically review this Privacy Policy and our compliance with it to verify that both are accurate. We encourage you to contact us with any concerns, and we will investigate and attempt to resolve any complaints and disputes about our privacy practices.

Changes To This Policy.

We may update this privacy policy to reflect changes to our information practices. If we make any material changes, a notice will be posted on this page along with the updated Privacy Policy prior to the change becoming effective. We encourage you to review this page periodically for the latest information on our privacy practices.

 

If you have any questions regarding our Privacy Policy, please contact us by submitting your question to customercare@heartbeatmarketing.net

Heartbeat Marketing

(682) 498-3896

customercare@heartbeatmarketing.net

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